The concept of ecotourism has, to a large extent been pioneered in Costa Rica and the industry is now the country’s second largest source of income and foreign exchange, after the electrical-components sector, attracting over 1.5 million visitors in 2005 and generating almost $1 billion for the economy annually.
In fact, in recent years Costa Rica has understood, perhaps more than any other country in the world, the opportunities offered by adopting creative, market-based approaches in order to achieve economic development through the conservation, as opposed to exploitation, of its environmental assets.
In recognizing the potential economic value of its extensive biodiversity, primarily through ecotourism; and in seeking to protect the resources that facilitate this market, the country has implemented a series of unique and extensive mechanisms and created a revolutionary economic incentive strategy that makes conservation good business.

